Hi! I’m Annie. 

I specialize in design anthropology and systems thinking for mission-driven organizations. My 10+ years in user research spans industries, continents, and languages, evolving into a focus within healthcare and medical devices. My colleagues seek me out for my strategic approach, interdisciplinary collaboration, pragmatic foresight in long-term, complex research, and powerful communication. 

My style is to take nothing for granted, respectfully challenge assumptions, transform perspectives, face challenges head-on, navigate uncertainty with agility, dig deep into hard questions, and communicate on human terms in all senses. Then I make things happen.

When I’m not at work, I’m developing my craft as an amateur weaver, natural dyer, cheesemaker, and mother. One of my longtime dreams is to revive the local hemp economy of northern Italy, where I am renovating an old farmhouse in the mountains with my family. 

Contact me at annie.lambla [at] gmail.com